Communications
Effective messaging is one of the most important factors for any organisation as it raises the profile, vital for successful fundraising for programmes, policy research, advocacy and ultimately brand development.
We can help you identify new and creative means to do this. Our press releases, feature stories and newsletters have assisted NGOs to raise the profile of their work, with the aim of reaching new donors and supporters, and keeping current donors informed of the real difference their support is making on the ground. In particular, we've recently been busy helping increase media exposure for large-scale conservation efforts in Indonesia, Malaysia and Papua New Guinea.
Corporate engagement
Corporate sector engagement
(WWF International, February 2008)
7,000 multinational corporations now call Singapore home. On invitation from the Singapore Economic Development Board in November 2004, WWF established an office in the island city-state. This presence is intended to build programme-led partnerships with business and industry and provide the organisation with a regional hub to support WWF's conservation programme across Asia Pacific. We recently reviewed the progress of the office's Corporate Social Responsibility (CSR) programme, to capture outcomes and successes, lessons learnt and provide recommendations (WWF Internal Use Only). Find out more about WWF in Singapore
Advocacy campaigns
Heart of Borneo campaign, lessons learnt
(WWF Indonesia, November 2007)
In Bali, Indonesia on 12 February 2007, after two-and-a-half years of WWF advocacy efforts, an historic declaration to conserve the Heart of Borneo was officially signed between Brunei Darussalam, Indonesia and Malaysia. The area to be conserved and sustainably managed equalled almost a third of the island (220,000 square kilometres). We recently produced a report (WWF Internal Use Only) sharing the experiences from the Heart of Borneo advocacy campaign, so that other WWF initiatives may benefit from the lessons learnt.
Find out more about the Heart of Borneo campaign
Media releases
We've produced the following media releases for our clients:
Borneo's clouded leopard identified as new cat species
(WWF Indonesia, 15 March 2007)
Scientists have discovered that the clouded leopard found on the islands of Borneo and Sumatra is an entirely new species of cat. The secretive rainforest animal was originally thought to be the same species as that found in mainland South-east Asia. The fact that Borneo's top predator is now considered a separate species further emphasizes the importance of conserving one of the most biologically diverse habitats on Earth.
New ways to explore the Pacific's last great wilderness
(WWF Papua New Guinea, 6 March 2007)
A new community-tourism publication, Sepik River - Nature and Community Tourism, was launch at the inaugural crocodile festival held 1-2 March. Named after the largest river in Papua New Guinea, the Sepik is an idyllic landscape of pristine and lush rainforest, serene waters and cloud-topped mountain habitats, which spans more than 8 million hectares in northern Papua New Guinea.
A third of Borneo to be conserved under new rainforest declaration
(WWF Indonesia, 12 February 2007)
An historic declaration to conserve the "Heart of Borneo" was officially signed today between the three Bornean governments - Brunei Darussalam, Indonesia and Malaysia. The tri-country declaration will conserve and sustainably manage one of the most important centres of biological diversity in the world, covering approximately 220,000 square kilometres of equatorial rainforests - almost a third of the island.
Scientists find dozens of new species in Borneo rainforests
(WWF Indonesia, 19 December 2006)
At least 52 new species of animals and plants have been identified this past year on the island of Borneo, according to scientists. The discoveries include a miniature fish - the world's second smallest vertebrate, measuring less than one centimetre in length and found in the highly acidic blackwater peat swamps of the island and a tree frog with striking bright green eyes.
Read the report and press release we compiled
New protected areas for Papua New Guinea
(WWF Papua New Guinea, 25 October 2006)
Musula and Wabimisen, Papua New Guinea - Local communities in Papua New Guinea gathered along the volcanic slopes of Mount Bosavi in the country's Southern Highlands to celebrate the creation of three new protected areas. The new wildlife management areas, covering 80,000 ha of PNG's Kikori River Basin, are home to pristine rainforests and rich wildlife such as the world's longest lizard and giant pigeons and butterflies. It is also the region where eight new orchid species were recently discovered by WWF.
WWF discovers new species of orchids in Papua New Guinea
(WWF Papua New Guinea, 16 October 2006)
A series of expeditions by WWF scientists into previously unexplored areas of tropical rainforest in Papua New Guinea have revealed new orchid species previously unknown to science. Over the course of expeditions to PNG's Kikori region between 1998 and 2006, WWF teams collected some 300 species of orchids. Of those collected, eight have been confirmed as new species, while 20 more have yet to be verified as new.
New chameleon-like snake discovered
(WWF Indonesia, 27 June 2006)
A new snake with the ability to spontaneously change colour has been discovered in the forests of the Heart of Borneo.
A conservation vision for New Guinea's wetlands
(WWF Papua New Guinea, 17 May 2006)
A conservation vision to conserve one of the Asia Pacific's largest, richest and most pristine savanna wetlands located on the island of New Guinea has been launched today, with governments, community leaders, scientists and conservation organisations declaring their commitment to support it.
Medical treasure trove at risk
(WWF Indonesia, 27 April 2006)
Plants that could help treat or cure diseases such as cancer, AIDS and malaria have been found in the forests of the Heart of Borneo, according to a new WWF report. Scientists have found a unique chemical in latex produced by the Bintangor tree. The compound, Calanolide A, appears to be effective against the replication of the Human Immunodeficiency Virus (HIV), as well as the tuberculosis bacterium, which affects many AIDS patients.
Newsletters
We've helped our clients produce the following newsletters:
Toksave: WWF Papua New Guinea newsletter (August 2007)
Toksave: WWF Papua New Guinea newsletter (February 2007)
Toksave: WWF Papua New Guinea newsletter (October 2006)
Toksave: WWF Papua New Guinea newsletter (July 2006)
Feature stories
We've produced the following feature stories to highlight the cultural importance of New Guinea's TransFly region to donors and potential donors:
Crafting a vision for the future: Protecting New Guinea's TransFly
(WWF Papua New Guinea, 7 July 2006)
"When I was a little boy, I could walk into the bush for two kilometres and easily come back a half an hour later with something that I had hunted," Yul explains nostalgically. "But now I have to walk for hours and hours, sometimes even days, to hunt." The longer hunting days are worrying, and are the reason why Yul Bole Gebze, an elder from the village of Wambi in the Indonesian province of Papua, made a two-day journey to Madang on the other side of the international border in Papua New Guinea.
Protecting sacred lands in the last paradise on earth
(WWF Papua New Guinea, May 2006)
"You dig a big yam up with a stick made out of yuka, it has to be a big one" explains Abia Bai, a community elder from the Maiyawa tribe, who is sharing with me the secret to a good yam harvest. The size and quality of your yams is very important it seems - a sign of prestige and expertise.
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